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  • Author: Jim Collins
  • Brand: Harper Business
  • UPC: 9780066620992
  • Item #: HARPE662099
  • Available Date: 10/16/2001
  • Model Number: 9780066620992
List Price: $32.50
Price: $20.50
You Save: $12.00 (37%)
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Built to Last, the defining management study of the nineties, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the verybeginning.

But what about the company that is not born with great DNA? How can good companies, mediocre companies, even bad companies achieve enduring greatness?

For years, this question preyed on the mind of Jim Collins. Are there companies that defy gravity and convert long-term mediocrity or worse into long-term superiority?

And if so, what are the universal distinguishing characteristics that cause a company to go from good to great?

About the Author

Jim Collins is author or coauthor of six books that have sold in total more than ten million copies worldwide.

Product Details

  • Format: Hardcover | 320 pages
  • Publisher: HarperBusiness
  • Business & Economics / Management

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