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7 Ways the Ipod Dramatically Changes Marketing & w
  • Artist: Paul Colligan
  • Label: CD Baby
  • UPC: 634479771071
  • Item #: SRD977107
  • Genre: Spoken
  • Release Date: 4/15/2008
  • Rank: 1000000000
CD 
List Price: $12.98
Price: $11.30
You Save: $1.68 (13%)

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Description

7 Ways the Ipod Dramatically Changes Marketing & w on CD

In June of 2007, Paul Colligan, cp-author of The Business Podcasting Bible, and co-host of the popular Marketing Online Live Podcast presented 'The 7 Ways The iPod Dramatically Changes Marketing And What You Can Do To Survive' before an audience of professional marketers at Notre Dame University. The following is a recording of that speech. Topics Include: * The "Hack" Went Mainstream * The Shuffle Killed The Format * Time Shifting Moved From Powerful To Cool * The Playing Field Was Leveled * The Commercial Became Optional * The Consumer Got Control * Media Became Intimate Included in the recording is information about how to download the slides from the event.